Indiatimes gets stripped to 'it' in rebrand by Animal
When Indiatimes, one of the top internet media companies, decides to revamp their brand image to appeal to the generation of today – a generation that is highly aware, does not mince words and has access to facts, arguments and opinions – you need to sit up and pay attention, because this means concrete change has taken place.
It comes as no surprise to us that independent creative agency Animal was chosen by Times Internet to oversee the rebranding project. Known in the advertising and design world as an agency that does things a little differently, we knew we could expect to see a spirited and exciting transformation.
The new logo itself, a reduction of Indiatimes to simply it, is a bold statement which reflects what Indiatimes means to its readers today – a no-nonsense media platform that caters to a digitally-savvy readership. The simple yet unique logo allows it to be rendered in numerous ways whether it's a window device or three-dimensional form depicting a section of the platform or highlighting a key topic.
The new voice of the brand sheds all things unnecessary, is more grounded, powerful and relatable to its audience. Take a look at their social media pages where articles are shared every 15 minutes – each article is followed with a post that is opinionated, and often decorated with emojis. This makes it an accessible platform where its content feels like it’s shared by someone you know when it pops up in your news feed.