Wearabout: Fashion photography from the streets of India
Wearabout is a renowned blog by Indian based street fashion photographer Manou. A graduate of National Institute of Fashion Technology, he started Wearabout in 2010 and has since then been featured in The New Yorker, The Hindu and Elle to name a few. As well as contributing to many other well known magazine, Manou’s photographs have also been on display at the Victoria and Albert Museum, London as part of last year’s ‘Fabric of India’ exhibition which explored the medium of handmade textiles from the sub-continent.
Compared to the likes of Shoichi Aoki and The Sartorialist, Wearabout is one of the most notable street style fashion blogs to come out of India. Lead by his egalitarian approach, Manou captures a diverse range of people all around India regardless of social status or class, creating a unique interplay and commonality between the functional style of everyday Indian-wear influencing the artistic flair of high fashion. When asked about what makes his blog unique, Manou says “It is from India, and presents India in a new light, that is not dragged down by issues by the class system or various other things people associate with Indian society.”*
“In an easy way, Manou’s photos are static, having the same point of view, almost the same pose and very often the same focal length; in a subtle way his visual investigations go deep into the life of his subjects. Leaving pointers and tip-offs in his pictures, he executes simple but strong portraits, meant not be viewed in isolation but as part of a series; a long and beautiful enumeration of what Indians wear. He knows very well that what we wear is the back-story of who we are.” – Fabien Charuau, Tasveer Journal
Through his documentary style, Manou gives the viewer a deeper insight into the various people he shoots; from models, hipsters and fashionistas to village workers, beggars and drifters, each expressing a sense of individuality and truth, allowing them to be seen on an even playing field.
Image credits: Manou / Wearabout
*Global Fashion Bloggers